https://guilhermesilva.work Guilherme Silva Thu, 13 Oct 2022 20:26:56 +0000 https://guilhermesilva.work en https://guilhermesilva.work/HeartBit Thu, 25 Aug 2022 02:40:36 +0000 Guilherme Silva https://guilhermesilva.work/HeartBit Design Guilherme Silva Redação Lucas Carasek3D &amp; MotionLukas KawakamiFilme ManifestoVina Antunes Fotos Sócios199Mark RetouchDaniel Xavier 2022 HeartBit Projeto Pessoal HeartBit. Data likers. Human lovers. Uma agência de marketing de influência que viu no mercado uma oportunidade de colocar o criador de conteúdo como parte principal da equação e utilizar todo mkt science disponível para associar dados e coração. Com a sua metodologia proprietária, eles nos buscaram para colocar toda essa filosofia e cultura de pé, da porta pra dentro e pra fora. Nesse projeto, começamos desenvolvendo a identidade visual. Para representar cada etapa da metodologia proprietária, criamos uma sequência de formas em 3D. Paralelamente, definimos tom de voz e começamos a dar uma cara a essa marca. Até que enfim chegamos no conceito: Data Likers, Human Lovers. Uma bandeira fincada em uma verdade, a de que dados são úteis, mas as pessoas deixam eles imprescindíveis. Por fim, desenvolvemos um manifesto. Aqui um disclaimer: não acreditamos que toda marca tem que ter um. Mas para essa posição que a HB queria ter, achamos uma peça absolutamente pertinente para contar essa história. <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/50e49dff118ed781107a0efba6e4e0159e46352d5435c3e95c242cb0e4ee933f/Case_HeartBIt_2560x1600_v1-A.jpg" data-mid="152169633" border="0" src="https://freight.cargo.site/w/1000/i/50e49dff118ed781107a0efba6e4e0159e46352d5435c3e95c242cb0e4ee933f/Case_HeartBIt_2560x1600_v1-A.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e52de21d33321abadc367e98a7f56f337b8e6e18ffa2fddd54f41847a683881e/Case_HeartBIt_2560x1600_v1-B.jpg" data-mid="152169634" border="0" src="https://freight.cargo.site/w/1000/i/e52de21d33321abadc367e98a7f56f337b8e6e18ffa2fddd54f41847a683881e/Case_HeartBIt_2560x1600_v1-B.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/17e3bae40e5d6c2f2ed0894e142774737677d2f646be974752188dc76dfbd5d9/Case_HeartBIt_1600x2000_v1-A.jpg" data-mid="152169628" border="0" src="https://freight.cargo.site/w/1000/i/17e3bae40e5d6c2f2ed0894e142774737677d2f646be974752188dc76dfbd5d9/Case_HeartBIt_1600x2000_v1-A.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f38a3c7d75031bfe7c7f0586b181b4cc517e1697ec78cca8475aaa13d118be65/Case_HeartBIt_1600x2000_v1-B.jpg" data-mid="152169629" border="0" src="https://freight.cargo.site/w/1000/i/f38a3c7d75031bfe7c7f0586b181b4cc517e1697ec78cca8475aaa13d118be65/Case_HeartBIt_1600x2000_v1-B.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/642f21b601f7e37926da70a2a3cbe0c2e2886a67cd74f0f9752fe7cc383d7abc/Case_HeartBIt_2560x1600_v1-C.jpg" data-mid="152169636" border="0" src="https://freight.cargo.site/w/1000/i/642f21b601f7e37926da70a2a3cbe0c2e2886a67cd74f0f9752fe7cc383d7abc/Case_HeartBIt_2560x1600_v1-C.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c91fad8f0cf27c853ebc10d1af8f40aa9d73cc1092198e5024804a803bcf8fa1/Case_HeartBIt_2560x1600_v1-E.jpg" data-mid="152170103" border="0" src="https://freight.cargo.site/w/1000/i/c91fad8f0cf27c853ebc10d1af8f40aa9d73cc1092198e5024804a803bcf8fa1/Case_HeartBIt_2560x1600_v1-E.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5f978716f6c8675532ab692fada88d858261f5da7b59fdda2e88a2b1dc64e38c/Case_HeartBIt_2560x1600_v1-F.jpg" data-mid="152170104" border="0" src="https://freight.cargo.site/w/1000/i/5f978716f6c8675532ab692fada88d858261f5da7b59fdda2e88a2b1dc64e38c/Case_HeartBIt_2560x1600_v1-F.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/682774c66fbcc06ef9db30a2df57f399683561a1fedf769e93e13aa5c68787f3/Case_HeartBIt_2560x1600_v1-G.jpg" data-mid="152170105" border="0" src="https://freight.cargo.site/w/1000/i/682774c66fbcc06ef9db30a2df57f399683561a1fedf769e93e13aa5c68787f3/Case_HeartBIt_2560x1600_v1-G.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/23e35eaebac11d3061df1c46d6300f66949fa92c595c27e1521a0d1f3eaab44a/Case_HeartBIt_2560x1600_v1-H.jpg" data-mid="152170106" border="0" src="https://freight.cargo.site/w/1000/i/23e35eaebac11d3061df1c46d6300f66949fa92c595c27e1521a0d1f3eaab44a/Case_HeartBIt_2560x1600_v1-H.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/102d0270b9c5bd692761fe5e5e06382242921b934f6498dbec8bcdf060daa623/Case_HeartBIt_1600x2000_v1-C.jpg" data-mid="152169630" border="0" src="https://freight.cargo.site/w/1000/i/102d0270b9c5bd692761fe5e5e06382242921b934f6498dbec8bcdf060daa623/Case_HeartBIt_1600x2000_v1-C.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4983d47e58e0f062f899cc307701a93eee00b9554799ccbfbbb00bdf8ab34fe0/Case_HeartBIt_1600x2000_v1-D.jpg" data-mid="152169631" border="0" src="https://freight.cargo.site/w/1000/i/4983d47e58e0f062f899cc307701a93eee00b9554799ccbfbbb00bdf8ab34fe0/Case_HeartBIt_1600x2000_v1-D.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/74f97413b63efed9512ee071d10440fcade9052ab89db40853d0c826ac0491d9/Case_HeartBIt_1600x2000_v1-E.jpg" data-mid="152169632" border="0" src="https://freight.cargo.site/w/1000/i/74f97413b63efed9512ee071d10440fcade9052ab89db40853d0c826ac0491d9/Case_HeartBIt_1600x2000_v1-E.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0e06814c0a3b02a8b18971997ba9b0a5c651cb9f81a22b13967f370d0dda73b3/Case_HeartBIt_2560x1600_v1-D.jpg" data-mid="152169637" border="0" src="https://freight.cargo.site/w/1000/i/0e06814c0a3b02a8b18971997ba9b0a5c651cb9f81a22b13967f370d0dda73b3/Case_HeartBIt_2560x1600_v1-D.jpg" /> https://guilhermesilva.work/Hambre Thu, 25 Aug 2022 02:39:51 +0000 Guilherme Silva https://guilhermesilva.work/Hambre Direção de Criação Rodrigo PoerschHead of ArtGean SantosDesign Guilherme Silva Redação Rodrigo Poersch, Rafael Bubbi FotosFernando Zanoni 2019 Hambre So What Hambre. The Somewhere Dry Gin. Após um profunda pesquisa no mercado de gins produzidos no Brasil, desenvolvemos&nbsp;o projeto completo de&nbsp;branding de Hambre. Um&nbsp;ambicioso posicionamento&nbsp;de marca, que se apoiou nas origens do london dry gin e sua conexão a com vontade incontrolável de viver. Shortlist na 13ª Bienal Brasileira de Design Gráfico. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0403bee5715f055d1110db54599d5937728356c129f92104c49409f100535824/tela1.jpeg" data-mid="151329446" border="0" src="https://freight.cargo.site/w/1000/i/0403bee5715f055d1110db54599d5937728356c129f92104c49409f100535824/tela1.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fc4a20e4e7659d0217616efdb0f2798e4dede13f1977d4c5751674401617f15/tela6.png" data-mid="151329451" border="0" src="https://freight.cargo.site/w/1000/i/0fc4a20e4e7659d0217616efdb0f2798e4dede13f1977d4c5751674401617f15/tela6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61b54ac6729d1fc1427a9d97d3274f9e3bcf7fd61ebd98f9bc208173db86ec52/tela5.png" data-mid="151329450" border="0" src="https://freight.cargo.site/w/1000/i/61b54ac6729d1fc1427a9d97d3274f9e3bcf7fd61ebd98f9bc208173db86ec52/tela5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff126e8088271e63892aa5079c219aa93721b779da4c3f97ba33b00f7d7614c5/Layer-2.png" data-mid="151329774" border="0" src="https://freight.cargo.site/w/1000/i/ff126e8088271e63892aa5079c219aa93721b779da4c3f97ba33b00f7d7614c5/Layer-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8ce7b651263d34936abbc20b52ca5bd07e0aea35717a0a5c3f8ba53e12f024b/Layer-9.png" data-mid="151329778" border="0" src="https://freight.cargo.site/w/1000/i/f8ce7b651263d34936abbc20b52ca5bd07e0aea35717a0a5c3f8ba53e12f024b/Layer-9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c326eb43976feab91bd10d324f6d88e969e8ec18df68fe9d161fdcc80cd4f0fe/tela3.png" data-mid="151329448" border="0" src="https://freight.cargo.site/w/1000/i/c326eb43976feab91bd10d324f6d88e969e8ec18df68fe9d161fdcc80cd4f0fe/tela3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db785a18fde07fa6d290558f0bb1118e2d131096a3bea48de3caf9f36365902a/tela4.png" data-mid="151329449" border="0" src="https://freight.cargo.site/w/1000/i/db785a18fde07fa6d290558f0bb1118e2d131096a3bea48de3caf9f36365902a/tela4.png" /> <img width="3259" height="2160" width_o="3259" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bbfd947c1c05a055c34f9b8e6787c54403480327026235c3abc6bd8e7f43da4b/Cartaz.png" data-mid="151329606" border="0" src="https://freight.cargo.site/w/1000/i/bbfd947c1c05a055c34f9b8e6787c54403480327026235c3abc6bd8e7f43da4b/Cartaz.png" /> <img width="1920" height="418" width_o="1920" height_o="418" data-src="https://freight.cargo.site/t/original/i/280456d238d8272931343b6bb611d0e246ca30b91d9a0fe40845cde430596e3f/selo_bienal.png" data-mid="175291423" border="0" src="https://freight.cargo.site/w/1000/i/280456d238d8272931343b6bb611d0e246ca30b91d9a0fe40845cde430596e3f/selo_bienal.png" /> https://guilhermesilva.work/Grand-Morse Thu, 25 Aug 2022 02:14:06 +0000 Guilherme Silva https://guilhermesilva.work/Grand-Morse Direção de Criação Rodrigo PoerschHead of ArtGean SantosDiretor de Arte Guilherme Silva, Gean Santos Redator Natália Adams, Rodrigo Poersch 2018 Neodent So What Grand Morse. A grandeza é uma conquista. Só o tempo leva a perfeição e para criar a melhor solução da sua história, a Neodent usou o conhecimento de quem desenvolveu mais de 100 modelos de implantes e fabrica mais de 1 milhão deles por ano. O Grand Morse é o resultado de todo esse esforço. Um sistema de implantes dentários que revolucionou a indústria.&nbsp; <img width="2131" height="1194" width_o="2131" height_o="1194" data-src="https://freight.cargo.site/t/original/i/d5200b5f6899d82831e54cd777642ca90da50d1f71bf627feccf610d3777ef01/738cc4_58045d594287431085e695549c51ea63_mv2.png" data-mid="151328602" border="0" src="https://freight.cargo.site/w/1000/i/d5200b5f6899d82831e54cd777642ca90da50d1f71bf627feccf610d3777ef01/738cc4_58045d594287431085e695549c51ea63_mv2.png" /> <img width="2124" height="1190" width_o="2124" height_o="1190" data-src="https://freight.cargo.site/t/original/i/e2d576eac3858b4a86350d19ff5ae92b31343052f72bbbbe77ffcba2b140536f/738cc4_d9e828e2044a406fbaf13f13deb54c49_mv2.png" data-mid="151328604" border="0" src="https://freight.cargo.site/w/1000/i/e2d576eac3858b4a86350d19ff5ae92b31343052f72bbbbe77ffcba2b140536f/738cc4_d9e828e2044a406fbaf13f13deb54c49_mv2.png" /> <img width="2307" height="1190" width_o="2307" height_o="1190" data-src="https://freight.cargo.site/t/original/i/7174876d23508cfc91b1cdb470900821be1148c905cc47283201b1d66e1cbb61/738cc4_2cdd15af83ab4f59a08fc34b6f640681_mv2.png" data-mid="151328597" border="0" src="https://freight.cargo.site/w/1000/i/7174876d23508cfc91b1cdb470900821be1148c905cc47283201b1d66e1cbb61/738cc4_2cdd15af83ab4f59a08fc34b6f640681_mv2.png" /> <img width="2292" height="1182" width_o="2292" height_o="1182" data-src="https://freight.cargo.site/t/original/i/0ad47426fe7784a79e4306734063ef7b2f4f95b0b4a5edc09c4d3fafa3b91277/738cc4_12f77c22b7fa4a61a44c7d03e7bee96e_mv2.png" data-mid="151328600" border="0" src="https://freight.cargo.site/w/1000/i/0ad47426fe7784a79e4306734063ef7b2f4f95b0b4a5edc09c4d3fafa3b91277/738cc4_12f77c22b7fa4a61a44c7d03e7bee96e_mv2.png" /> <img width="2307" height="1190" width_o="2307" height_o="1190" data-src="https://freight.cargo.site/t/original/i/f6b72e9ff86c75d0ba3be711b33385b0d6f7fefa765c8fb94abeba6f89a982cd/738cc4_8d4d5a4da9e7436ea225ef77ab6bba9a_mv2.png" data-mid="151328599" border="0" src="https://freight.cargo.site/w/1000/i/f6b72e9ff86c75d0ba3be711b33385b0d6f7fefa765c8fb94abeba6f89a982cd/738cc4_8d4d5a4da9e7436ea225ef77ab6bba9a_mv2.png" /> <img width="2307" height="1190" width_o="2307" height_o="1190" data-src="https://freight.cargo.site/t/original/i/edf51c7a8a678b251904937857358879d637c08a02856002d1f4561b2bde3ed2/738cc4_4bbebc16a2d54694b86f5e65d65230ee_mv2.png" data-mid="151328598" border="0" src="https://freight.cargo.site/w/1000/i/edf51c7a8a678b251904937857358879d637c08a02856002d1f4561b2bde3ed2/738cc4_4bbebc16a2d54694b86f5e65d65230ee_mv2.png" /> https://guilhermesilva.work/Chambinho-Recreio Thu, 25 Aug 2022 02:41:17 +0000 Guilherme Silva https://guilhermesilva.work/Chambinho-Recreio CCOPH Gomes Direção de CriaçãoTiago Moralles, Tiago ValadãoCriação Guilherme Silva, Lucas Carasek 2022 DPA Nestlé Greenz Chambinho Recreio. O que vem do coração. A campanha "Alimentando o Sabor da Infância" marcou o retorno de Chambinho à TV, resgatando a nostalgia dos anos 90 para avivar a memória afetiva dos pais que atualmente estão comprando o produto para os filhos. Celebrando este encontro de gerações, introduzimos o coração coreano, um sinal com os dedos típico da cultura pop atual, que agora também faz parte da história de Chambinho. Um elemento que complementa o mote do filme, "O que vem do coração", posicionando o produto como a referência das delícias inesquecíveis de ser criança.&nbsp; <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/dc58868eedcc47b30f0b4fb90f3f63b55b8d8603ac58d3d702182ea2ef5dd28f/Frame-1.png" data-mid="152173999" border="0" src="https://freight.cargo.site/w/1000/i/dc58868eedcc47b30f0b4fb90f3f63b55b8d8603ac58d3d702182ea2ef5dd28f/Frame-1.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/10d49be4055f3bceb7afed7ecb9847f316e81ca611c34a99df50052049e99b7e/Frame-3.png" data-mid="152174002" border="0" src="https://freight.cargo.site/w/1000/i/10d49be4055f3bceb7afed7ecb9847f316e81ca611c34a99df50052049e99b7e/Frame-3.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/505b1cbd434df4cc053f2f9c51d37920e375d24faf3cbfbd84718b63e6428ff9/Frame-5.png" data-mid="152174005" border="0" src="https://freight.cargo.site/w/1000/i/505b1cbd434df4cc053f2f9c51d37920e375d24faf3cbfbd84718b63e6428ff9/Frame-5.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/4c51cc0c36918ddb0a6a025556264c3128d91353bbe2c57cdf8e9bb45d7c67e3/Frame-4.png" data-mid="152174003" border="0" src="https://freight.cargo.site/w/1000/i/4c51cc0c36918ddb0a6a025556264c3128d91353bbe2c57cdf8e9bb45d7c67e3/Frame-4.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/afe9c3122a41b5114711717d046402282c9046d33885dac63e6f02737e52e375/Frame-2.png" data-mid="152174000" border="0" src="https://freight.cargo.site/w/1000/i/afe9c3122a41b5114711717d046402282c9046d33885dac63e6f02737e52e375/Frame-2.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/0396fa6e22de5291bf9f09dbf6324f1d928b28fb5b37ad5fa9ddbf0622508169/Frame-7.png" data-mid="152174008" border="0" src="https://freight.cargo.site/w/1000/i/0396fa6e22de5291bf9f09dbf6324f1d928b28fb5b37ad5fa9ddbf0622508169/Frame-7.png" /> <img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/110a80febdf8699c22edaa2474c8469c3c7848995ba6280a800a9f35c19c70c1/Frame-6.png" data-mid="152174006" border="0" src="https://freight.cargo.site/w/1000/i/110a80febdf8699c22edaa2474c8469c3c7848995ba6280a800a9f35c19c70c1/Frame-6.png" /> https://guilhermesilva.work/Top-de-Mkt-ADVB Tue, 06 Sep 2022 01:19:34 +0000 Guilherme Silva https://guilhermesilva.work/Top-de-Mkt-ADVB Direção de CriaçãoRodrigo Poersch Head of Art Gean Santos Criação Guilherme Silva, Guilherme Poersch, Victor Gatto 2017 ADVB PR SoWhat ADVB PR. Less Bullshit. Mais resultado.Tragédias inexplicáveis acontecem todos os dias. A causa pode ser o bater das asas de uma borboleta. Ou, o uso daquela new word da moda num elevator pitch unique. Who knows? Pra evitar tragédias, a ADVB/PR mudou o Top de MKT. Deixou o prêmio muito mais descomplicado. <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/26462c892ea1e9b5f55390fbe13af48428c662eff6e4767cfb0afd63b8dcc73e/Screen-Shot-2021-08-02-at-01.21.54.png" data-mid="152174685" border="0" src="https://freight.cargo.site/w/1000/i/26462c892ea1e9b5f55390fbe13af48428c662eff6e4767cfb0afd63b8dcc73e/Screen-Shot-2021-08-02-at-01.21.54.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8adb8eb06e2b3a380f048d71e256c64c95ce53344217bd36b8d57f6b371f29b4/Screen-Shot-2021-08-02-at-01.28.57.png" data-mid="152174687" border="0" src="https://freight.cargo.site/w/1000/i/8adb8eb06e2b3a380f048d71e256c64c95ce53344217bd36b8d57f6b371f29b4/Screen-Shot-2021-08-02-at-01.28.57.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8df4b16c963a7e62560ea87371d7fa7b57cf8837b750c929ddb401b3a05cdedb/Screen-Shot-2021-08-02-at-01.29.52.png" data-mid="152174690" border="0" src="https://freight.cargo.site/w/1000/i/8df4b16c963a7e62560ea87371d7fa7b57cf8837b750c929ddb401b3a05cdedb/Screen-Shot-2021-08-02-at-01.29.52.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/edc233905c7568c88d7c209344ed043147a6ac51ec1d5aee4c32f1d145c17135/Screen-Shot-2021-08-02-at-01.29.59.png" data-mid="152174691" border="0" src="https://freight.cargo.site/w/1000/i/edc233905c7568c88d7c209344ed043147a6ac51ec1d5aee4c32f1d145c17135/Screen-Shot-2021-08-02-at-01.29.59.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9530d349bbe3a41cbe9e562b1b235bf41cd174f6d018f999c0d8e6e908f8dc29/Screen-Shot-2021-08-02-at-01.29.42.png" data-mid="152174689" border="0" src="https://freight.cargo.site/w/1000/i/9530d349bbe3a41cbe9e562b1b235bf41cd174f6d018f999c0d8e6e908f8dc29/Screen-Shot-2021-08-02-at-01.29.42.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/36d1ecbd01386fce8b49fe746d505f1f50b558a25eb5f7f51f512acfeec115d0/Screen-Shot-2021-08-02-at-01.28.35.png" data-mid="152174686" border="0" src="https://freight.cargo.site/w/1000/i/36d1ecbd01386fce8b49fe746d505f1f50b558a25eb5f7f51f512acfeec115d0/Screen-Shot-2021-08-02-at-01.28.35.png" /> https://guilhermesilva.work/Quasar-Surf Mon, 10 Oct 2022 18:36:40 +0000 Guilherme Silva https://guilhermesilva.work/Quasar-Surf Direção de Criação Rodrigo PoerschHead of ArtGean SantosCriação Guilherme Silva, Natália Adams 2018 O Boticário So What Quasar Surf. Courage Store. Para lançar o Quasar Surf, de O Boticário, na etapa brasileira da World Surf League, olhamos para o conceito do produto: deixe o medo inspirar você. Mas como provocar medo em um público que já está completamente acostumado com a adrenalina? <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7dff1f74321caed6af12efb30a11afe29f1a7a3804be54e8b7e81054ed02dbed/02.jpg" data-mid="155409891" border="0" src="https://freight.cargo.site/w/1000/i/7dff1f74321caed6af12efb30a11afe29f1a7a3804be54e8b7e81054ed02dbed/02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b391c981765efb2d8f26191e0ae8073d8a7dd9a641bd16547796bc2b70b7e5a2/03.jpg" data-mid="155409892" border="0" src="https://freight.cargo.site/w/1000/i/b391c981765efb2d8f26191e0ae8073d8a7dd9a641bd16547796bc2b70b7e5a2/03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df856fdc1fa8ea4648e744c6efb65fc55433e7641513e9a42123ee8f173d443d/04.gif" data-mid="155407072" border="0" src="https://freight.cargo.site/w/1000/i/df856fdc1fa8ea4648e744c6efb65fc55433e7641513e9a42123ee8f173d443d/04.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3478603bac080a142b9546a1c80f0a3ee91c222fb41221a036dd5be36cb3fadb/05.jpg" data-mid="155407073" border="0" src="https://freight.cargo.site/w/1000/i/3478603bac080a142b9546a1c80f0a3ee91c222fb41221a036dd5be36cb3fadb/05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e8b5b89a5d808755e7b5897ddfda430e535e1086a5701cd4bf5c63191587096/06.jpg" data-mid="155407075" border="0" src="https://freight.cargo.site/w/1000/i/3e8b5b89a5d808755e7b5897ddfda430e535e1086a5701cd4bf5c63191587096/06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce6b9b133303b2e6a6505a2c8ffee9874a14f24c3b4e67b4f70ef4421aaf03ba/10.jpg" data-mid="155407086" border="0" src="https://freight.cargo.site/w/1000/i/ce6b9b133303b2e6a6505a2c8ffee9874a14f24c3b4e67b4f70ef4421aaf03ba/10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1e9a829d3cb13d249e4a79c50b5c67f05e30347160be54af216a03afa463592/11.gif" data-mid="155407087" border="0" src="https://freight.cargo.site/w/1000/i/a1e9a829d3cb13d249e4a79c50b5c67f05e30347160be54af216a03afa463592/11.gif" /> https://guilhermesilva.work/Bluefit-Social-Playbook Thu, 13 Oct 2022 20:26:56 +0000 Guilherme Silva https://guilhermesilva.work/Bluefit-Social-Playbook CCOPH Gomes Direção de CriaçãoTiago Moralles, Tiago ValadãoSupervisão de CriaçãoGuilherme Silva, Guilherme Rieth,&nbsp;Lucas Carasek Design Johann Stancik, Guilherme Silva RedaçãoVictor Nantes 2022 Bluefit Greenz Bluefit. Social Playbook. A rede de academias Bluefit precisava renovar sua comunicação nas redes sociais, que com o tempo ficou repetitiva e um pouco “quadrada” demais. Partimos do logo da Bluefit para desenhar o sistema visual. Criamos um padrão gráfico circular que busca traduzir as atividades que o aluno pode fazer dentro da academia e, assim, construir uma rotina física completa que atenda as suas necessidades.&nbsp; Estabelecemos a construção dos layouts em cima de um grid modular, que ajuda a criação das peças no dia a dia. Elementos visuais de apoio, como os ícones e stickers, foram criados abrindo uma conversa mais interativa nas redes sociais.&nbsp;Os tons de azuis tradicionais também ganharam mais profundidade com a presença de cores complementares. Por fim, o novo shooting foi pensado de forma que trouxesse o máximo da experiência que os alunos tem dentro da Bluefit. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/384de8fbac71d759e181e8ec9a0c17c9aa7a4cd8b4256fa95083c785874c8e8b/Prancha-01.png" data-mid="155764588" border="0" src="https://freight.cargo.site/w/1000/i/384de8fbac71d759e181e8ec9a0c17c9aa7a4cd8b4256fa95083c785874c8e8b/Prancha-01.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b6c8786e456bab1459b94160387af834ee9d0f9effaa313043aeab02176f26f0/Prancha-02.png" data-mid="155764596" border="0" src="https://freight.cargo.site/w/1000/i/b6c8786e456bab1459b94160387af834ee9d0f9effaa313043aeab02176f26f0/Prancha-02.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3536fe11c7fc225e4eb0e3eb8941b914316cbd73b61a9c388cb8bfcdb589a82d/Prancha-03.png" data-mid="155764598" border="0" src="https://freight.cargo.site/w/1000/i/3536fe11c7fc225e4eb0e3eb8941b914316cbd73b61a9c388cb8bfcdb589a82d/Prancha-03.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bbb293d35c58da5e9250bb03c94028c3d39b9cc96190995c41a05cbda25536e5/Prancha-04.png" data-mid="155764608" border="0" src="https://freight.cargo.site/w/1000/i/bbb293d35c58da5e9250bb03c94028c3d39b9cc96190995c41a05cbda25536e5/Prancha-04.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/06836ccd07df1bea9db86e750129b0b0ed029e7c1b24ecd048e7290f5b009705/Prancha-05.png" data-mid="155764616" border="0" src="https://freight.cargo.site/w/1000/i/06836ccd07df1bea9db86e750129b0b0ed029e7c1b24ecd048e7290f5b009705/Prancha-05.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ff82e0512f215bc2e146efb8fe69d7b5c6b9ba781ca01273854037886ce3fef3/MUY_TAY_Bluefit_01_0259.png" data-mid="155770544" border="0" src="https://freight.cargo.site/w/1000/i/ff82e0512f215bc2e146efb8fe69d7b5c6b9ba781ca01273854037886ce3fef3/MUY_TAY_Bluefit_01_0259.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4001c17c02f8b04da888bed26a814248298cb70e260c84aa17224de3c147b692/JUMP_Bluefit_01_0411.png" data-mid="155770635" border="0" src="https://freight.cargo.site/w/1000/i/4001c17c02f8b04da888bed26a814248298cb70e260c84aa17224de3c147b692/JUMP_Bluefit_01_0411.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a9a7c8058f955d00e72b46b563edc1957fd0784660feebede5fa2893ba8ec786/ABDOMINAL_Bluefit_01_0686.png" data-mid="155770631" border="0" src="https://freight.cargo.site/w/1000/i/a9a7c8058f955d00e72b46b563edc1957fd0784660feebede5fa2893ba8ec786/ABDOMINAL_Bluefit_01_0686.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3cd304eeef38c4cf3d6e9a1e57bacd2564d0c75c80ade4ec06eb12d33dba7f82/YOGA_Bluefit_01_4194.png" data-mid="155770641" border="0" src="https://freight.cargo.site/w/1000/i/3cd304eeef38c4cf3d6e9a1e57bacd2564d0c75c80ade4ec06eb12d33dba7f82/YOGA_Bluefit_01_4194.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ee191152beafcd886178553d5483f6a306858799f5f59521bb8f7aa4db685dd0/MUSCULACAO_FEM_Bluefit_01_1128.png" data-mid="155770637" border="0" src="https://freight.cargo.site/w/1000/i/ee191152beafcd886178553d5483f6a306858799f5f59521bb8f7aa4db685dd0/MUSCULACAO_FEM_Bluefit_01_1128.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/74bb4ac24ee81cd721db5ee336a5b3d785547403a4a66ffb4010c669fa896fad/FUNCIONAL_Bluefit_01_4074.png" data-mid="155770634" border="0" src="https://freight.cargo.site/w/1000/i/74bb4ac24ee81cd721db5ee336a5b3d785547403a4a66ffb4010c669fa896fad/FUNCIONAL_Bluefit_01_4074.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/43c3c999b0529740c288cf4c92b19beaae4044f4aa458123805a559f5b75d403/PILATES_Bluefit-0745.png" data-mid="155770640" border="0" src="https://freight.cargo.site/w/1000/i/43c3c999b0529740c288cf4c92b19beaae4044f4aa458123805a559f5b75d403/PILATES_Bluefit-0745.png" /> <img width="1560" height="1560" width_o="1560" height_o="1560" data-src="https://freight.cargo.site/t/original/i/758696bf26233f4d8b5425512270fe3113a286c424a918d818b62e1d7af1f201/05.png" data-mid="155835944" border="0" src="https://freight.cargo.site/w/1000/i/758696bf26233f4d8b5425512270fe3113a286c424a918d818b62e1d7af1f201/05.png" /> <img width="1560" height="1560" width_o="1560" height_o="1560" data-src="https://freight.cargo.site/t/original/i/6a65f7a77a6783786d994851f7b3c198e1a301228aefbdfb50093a3d0c943330/04.png" data-mid="155835939" border="0" src="https://freight.cargo.site/w/1000/i/6a65f7a77a6783786d994851f7b3c198e1a301228aefbdfb50093a3d0c943330/04.png" /> <img width="1560" height="1560" width_o="1560" height_o="1560" data-src="https://freight.cargo.site/t/original/i/7f5d2e41104a7335a88afc41e961f50e407bad3fbaeda9620001dc74fafa46f5/08.png" data-mid="155835973" border="0" src="https://freight.cargo.site/w/1000/i/7f5d2e41104a7335a88afc41e961f50e407bad3fbaeda9620001dc74fafa46f5/08.png" /> <img width="1560" height="1560" width_o="1560" height_o="1560" data-src="https://freight.cargo.site/t/original/i/e6248aaf31d97075e65babae4534757b8d04c908058b44d825ab65b48b1be959/07.png" data-mid="155835956" border="0" src="https://freight.cargo.site/w/1000/i/e6248aaf31d97075e65babae4534757b8d04c908058b44d825ab65b48b1be959/07.png" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b47dc094b6903517c161fffe90f02fe2eea7b16eafbc6901c932c9e0a33edf9d/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V0312.png" data-mid="155767146" border="0" src="https://freight.cargo.site/w/1000/i/b47dc094b6903517c161fffe90f02fe2eea7b16eafbc6901c932c9e0a33edf9d/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V0312.png" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f797851ff55a72232f42ac9081398553b436498c70fa6c79f6b3ae65788f3124/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V0313.png" data-mid="155766984" border="0" src="https://freight.cargo.site/w/1000/i/f797851ff55a72232f42ac9081398553b436498c70fa6c79f6b3ae65788f3124/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V0313.png" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a834ec1f7dcffc6aded2300d7319605a6af0872917b767ef5d280891dbae8829/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V036.png" data-mid="155765817" border="0" src="https://freight.cargo.site/w/1000/i/a834ec1f7dcffc6aded2300d7319605a6af0872917b767ef5d280891dbae8829/3467-7_Bluefit_Proposta-Linha-Editorial_AP_V036.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85b2c3579f26ff9682f9e93d60c157d01f91a39d8852b310cec291d0193a217d/3467-7_Bluefit_Proposta-Linha-Editorial_Boards_gif.gif" data-mid="155766586" border="0" src="https://freight.cargo.site/w/1000/i/85b2c3579f26ff9682f9e93d60c157d01f91a39d8852b310cec291d0193a217d/3467-7_Bluefit_Proposta-Linha-Editorial_Boards_gif.gif" /> https://guilhermesilva.work/Nesfit Mon, 10 Oct 2022 20:43:46 +0000 Guilherme Silva https://guilhermesilva.work/Nesfit Direção de Criação PH GomesHead of ArtTiago ValadãoDireção de Arte Guilherme Silva Redação Leonardo Ribeiro Modelagem 3DMarlos Lima 2020 DPA Nestlé Greenz DPA Nestlé. Minha Pausa Nesfit. No início da pandemia, além da preocupação com os cuidados para prevenção e contenção da COVID-19, outro assunto era foco de estudos. O impacto mental e emocional da doença na sociedade. No Brasil, a UERJ apontava que os casos de ansiedade e estresse mais do que dobraram no período, enquanto os de depressão tiveram aumento de 90%.A campanha Minha Pausa Nesfit® fez um convite ao autocuidado, pedindo que as pessoas dessem uma pausa na sua rotina. Respirassem, se exercitassem, lessem um livro, se desconectassem ou, simplesmente, não fizessem nada. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b3eea79f1e7305c746ce48490a734aa81d7385e288d69297506647faee93ae30/kv_quarentena_nesfit_03_B.jpg" data-mid="155425950" border="0" src="https://freight.cargo.site/w/1000/i/b3eea79f1e7305c746ce48490a734aa81d7385e288d69297506647faee93ae30/kv_quarentena_nesfit_03_B.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/54056a33d57bb30ec20cae6f7a95466b9a306a88b2ec4b7dff1d33e61ab02f73/OOH_Nesfit_01.jpg" data-mid="155426582" border="0" src="https://freight.cargo.site/w/1000/i/54056a33d57bb30ec20cae6f7a95466b9a306a88b2ec4b7dff1d33e61ab02f73/OOH_Nesfit_01.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b4c0666aa99d7e2fb91018326a4d64e97f42cf2a3f4097634f47a9db59d3be85/OOH_Nesfit_02.jpg" data-mid="155428169" border="0" src="https://freight.cargo.site/w/1000/i/b4c0666aa99d7e2fb91018326a4d64e97f42cf2a3f4097634f47a9db59d3be85/OOH_Nesfit_02.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7f21b40caea439b5046c47ce1ac21aa5a0f7eb45910a1d5b7eb207c5f6cd64be/Case_Nesfit_Social_v1-1.jpg" data-mid="155429351" border="0" src="https://freight.cargo.site/w/1000/i/7f21b40caea439b5046c47ce1ac21aa5a0f7eb45910a1d5b7eb207c5f6cd64be/Case_Nesfit_Social_v1-1.jpg" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/606401915616e3ee0ca20fea6c227a254497393deaa4e3f9e567009da653b863/Case_Nesfit_Social_v1-2.jpg" data-mid="155429018" border="0" src="https://freight.cargo.site/w/1000/i/606401915616e3ee0ca20fea6c227a254497393deaa4e3f9e567009da653b863/Case_Nesfit_Social_v1-2.jpg" /> https://guilhermesilva.work/Yellow-Hops Mon, 10 Oct 2022 23:32:52 +0000 Guilherme Silva https://guilhermesilva.work/Yellow-Hops Direção de Criação PH GomesHead of ArtTiago ValadãoDireção de Arte Guilherme Silva RedaçãoLeonardo Ribeiro 2020 Yellow Hops Greenz Yellow Hops. The Unlikely Beer. A YellowHops não é uma cerveja comum. Seu processo de fabricação levou anos até chegar à fórmula perfeita. Uma cerveja lager, feita a partir de lúpulos utilizados na fabricação das IPAs e que, depois de fabricada, passa por um processo de fermentação e maturação de 28 dias. O resultado é um sabor encorpado, equilibrado e uma experiência de degustação única. Que faz da YellowHops uma cerveja improvável. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b8c306d6990e92931eeb304a32ac06879f7d42d6cb4792e39b228bef55f7a005/kv_brand_yellow_01-1.jpg" data-mid="155432147" border="0" src="https://freight.cargo.site/w/1000/i/b8c306d6990e92931eeb304a32ac06879f7d42d6cb4792e39b228bef55f7a005/kv_brand_yellow_01-1.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fbe543042678a8c166a22a465ed5b6a60727627702ad5918a41de5eafac0f6dc/kv_brand_yellow_01-2.jpg" data-mid="155432148" border="0" src="https://freight.cargo.site/w/1000/i/fbe543042678a8c166a22a465ed5b6a60727627702ad5918a41de5eafac0f6dc/kv_brand_yellow_01-2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/18d23003862cf32c7406bfa4feefb51425b8b94bfbf37ed094b3190481da7aa2/kv_brand_yellow_01-4.jpg" data-mid="155752760" border="0" src="https://freight.cargo.site/w/1000/i/18d23003862cf32c7406bfa4feefb51425b8b94bfbf37ed094b3190481da7aa2/kv_brand_yellow_01-4.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/e48931db4a4efff681cf169bd93665502ce8f82f47ab00aac9a8cf97366f426c/ooh_brand_yellow_02.jpg" data-mid="167483913" border="0" src="https://freight.cargo.site/w/1000/i/e48931db4a4efff681cf169bd93665502ce8f82f47ab00aac9a8cf97366f426c/ooh_brand_yellow_02.jpg" />